Introduction

About me

Hi, I'm Ali Gaber a media buyer specializing in maximizing returns from paid advertising.

I have experience planning and managing paid advertising campaigns across platforms like Meta Ads, TikTok, and others, with a focus on maximizing return on investment (ROI) and continuously improving ad performance. I utilize precise targeting strategies, data analysis, and continuous testing to reach the right audience and increase conversion rates.

In my experience, I've helped brands improve their digital presence and increase sales through thoughtful advertising strategies. If you're looking for a performance media buyer who can guide your campaigns to achieve exceptional results, I'm here to help!

Ali Gaber

Area Of Expertise

  • Competitive Research & Market Analysis
  • Marketing Automation
  • Campaigns Optimization
  • Conversion Rate Optimization (CRO)
  • A/B Testing & Experimentation
  • E-commerce & Performance Platforms
  • Pixel & Tracking Implementation
  • Budget & Bid Management
  • Data Analysis & Reporting
  • Audience Targeting & Segmentation
  • Paid Search & Display
  • Creative Strategy & Ad Copywriting
  • Trend Adaptation & Industry Knowledge
  • Predictive Analytics & AI Tools
  • Forecasting & Budget Planning

Key Achievements

Increased ROAS by 4.5%

Optimized ad spend and audience targeting, resulting in a return on ad spend (ROAS) increase from 4.5% to 8.5 within 3 months.

Reduced CPA by 35%

Lowered cost per acquisition (CPA) through A/B testing, bid strategy adjustments, and landing page optimization.

Professional Experience

Tamiyouz – Ismailia

Nov 2023 – Jan 2024

  • Assisted in managing paid media campaigns across Meta, Google Ads, TikTok, and Snapchat.
  • Conducted competitive analysis and audience research to identify new market opportunities.
  • Monitored ad performance metrics and created weekly reports to optimize efficiency.

Infinity Consultation – Cairo, Mokattam

Jun 2024 – Present

Mid-level Performance Media Buyer
  • Managed and optimized multi-million-EGP ad budgets across multiple platforms.
  • Reduced CPA by 35% through audience segmentation, bid optimization, and A/B testing.
  • Launched and scaled high-converting retargeting funnels to boost LTV.
  • Adopted AI-driven strategies to improve ad efficiency and reduce waste.
  • Collaborated with creatives to produce engaging ads, increasing engagement by 80%.

EDUCATION

Bachelor of Arts – English Department

[Ismailia] | Graduation Year: 2025